Social Media Primer

Social media can be an effective way to build relationships and awareness, but what do you say and where do you post it? How do you grow your following? Do you really need to be on TikTok? (Spoiler alert: No.) This session gives you the keys to the most effective social media marketing for your business with real examples and a chance for you to ask your questions.

• Learn the good and the not-so-good aspects of Facebook, LinkedIn and Instagram • Announce your presence and build your network • What kinds of content to be sharing and how this differs across networks • Understand social media advertising and how it’s changed (and get past Facebook’s approval process!) • Convert social media leads into customers by growing your email list